Email is no longer a strange form with marketers and readers. But how to email your marketing to the fore, attracting customers and making the irresistible desire to click and get as much as possible?
Content quality and value are something that I and probably many others also have repeated many times. Pretty obvious, who does not love beauty. But how beautiful when 9 people 10 standards? Speak to talk back and forth for a while now so long just hope readers understand behalf what I want to share with everyone just hints refer rather recast to force you to apply.
1. Use of images in email marketing
Many pictures were beautiful but will make the reader feel dizzy if not necessary. If you have the ability to convey meaning is the too good image but not necessarily all have the ability to imagine the same as you'd expect. Text it looks like everyone is reading. So try to balance between image and text to the reader in one way or another maybe you want to tell them anything.So how to use images in email marketing efficiently
- Instead of choosing a big picture, you should shrink back to make room for text.
- To increase the chances of readers to your website may consider using a thumbnail image.
- Instead of using all the pictures you take, just pick out what works the best plate.
Absolutely not send emails purporting to show a big picture: The Email Client often search for keywords within the email to determine if the email is spam have not. Email with a large image, then 100% will not be in the inbox.
2. Note the preview email
Instead of watching a nasty email going without knowing it necessary for you, the customer can see through before a few paragraphs in an email with Preview Pane option. So when designing your email marketing should also pay attention to it.Preview Pane frame this small area so if you want to use effectively, attract clients interested you should:
- Important information such as contact information, telephone orders, special products ... should be left up to the customer email first impression from the outset.
- Put in place the appropriate logo, visible and not occupy the area. Is there any place better suited is the first part of the email left.
- The width of how email is appropriate? Best Your email should have a width of 570 to 600 pixels, ensures conformity with Preview Pane frame size, if larger than capable of some parts will not be seen.
- Put links to your website. Leave a link to your website on top of email (on the logo, banner, picture ...). If your link attracts enough customers will click on it to go to the version on the web to reading your emails adequately.
3. Check Email marketing with common suppliers
Each service provider will have different mail showing different so you must ensure that your email marketing must be designed accordingly.Before sending out mass emails to the customer list, you should send the test mail 5.6 For different suppliers to see how the email shown on each vendor and click every link and photos see how well they work.
You must accept a thing that can not enchant all vendors with a design email. Therefore, in addition to the problem can be ignored, you need to resolve key issues such as the image of mail may show in this supplier, but not displayed at other suppliers; Your email may be in the inbox of the provider, but with other suppliers it was considered spam ... So, we should solve the major issues before the customer email.
4. Some other note for the design Email marketing
To ensure that the link is not blocked by the mail provider, use the links to the text instead of text URLs.Use the text without pictures: Although you've surely all images in email works fine, but you should still use the descriptive passages independent of the image. The Server, Smart Phone, Mobile Phone or email clients sometimes have trouble displaying the image or block images in the mail (eg Gmail). Thus, in case your email does not display an image, customers can still understand the content of the email.
Do not try to send attachments. Want to give customers more information, but this is not a wise choice. Since this will lead to your email being sent in spam.
Above are some shared, and hopefully will be helpful for beginners and you hope to receive feedback from those who have more experience.
